What You’ll Gain From #C2C16
The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.
Taking place early in calendar Q1, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2016 marketing plans, with access to:
What To Expect At #C2C16!
will take place at #C2C16, featuring influential speakers and thought leaders in content marketing, demand generation and sales enablement.
are expected to attend the 2016 event.
at #C2C15 were Director level and above.
Here’s a snapshot of some of the titles that have attended the B2B Content2Conversion Conference over the past four years:
VP of Marketing
Head of Content
VP, Marketing Operations
Channel Marketing Manager
Director of Demand Generation
VP, Marketing Automation
SVP, Digital Innovation
Content Marketing Manager
VP of Sales
VP Corporate Strategy
With our expanded focus on sales enablement and measurement in 2016, we also expect the event to be a great fit for executives in the following areas:
Business Development Director
Marketing Planning Director
Director of Marketing Programs
VP of Sales Operations
Director of Integrated Campaigns
Online Marketing Manager
Director of Product Marketing
“If you want new ideas and strategic learning you can take back to the office and put to work, C2C is the B2B conference to attend.”
-Ardath Albee, Marketing Interactions
What To Expect
Each session will be fast paced, starting with an outline of what will be covered and ending with bullet point takeaways you should be able to bring back to your team and implement for impact this year.
The event is a manageable size, so that you should have enough time to take in the sessions you want, meet with most speakers and pick the brains of peers that have developed award winning content programs.
We take pride in running a first-class event, so expect to be hosted to great food and drink in a comfortable atmosphere that is conducive to learning and being productive.
What is the B2B Content2Conversion Conference?
The B2B Content2Conversion Conference was founded in 2012 by Demand Gen Report to help B2B marketers access the latest tools and best practices around the exploding areas of content marketing and demand generation.
The event has become a must-attend for marketing teams looking to improve the results of their inbound and outbound campaigns, and drive better engagement with their existing customers and prospects.
The event attracted over 400 registrants in 2014 and is expected to grow by more than 70% in 2015. Attendees at the event have ranged from Fortune 100 brands to venture backed startups to agencies working on behalf of multiple B2B clients.