Why Attend?

  • What You’ll Gain From #C2C16

    The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation.

    The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

    Taking place early in calendar Q1, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2016 marketing plans, with access to:


    • Test drive the latest tools and apps to create interactive content
    • Plan your content calendar
    • Optimize your database to reach more prospects within your target audience
    • Measure the effectiveness of your campaigns
    • Get inside looks at award winning B2B content programs from current and past Killer Content Award winners
    • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

What To Expect At #C2C16!

  • More than



    will take place at #C2C16, featuring influential speakers and thought leaders in content marketing, demand generation and sales enablement.

  • More than


    B2B marketers

    are expected to attend the 2016 event.

  • More than


    of attendees

    at #C2C15 were Director level and above.

Here’s a snapshot of some of the titles that have attended the B2B Content2Conversion Conference over the past four years:

  • VP of Marketing


    Head of Content

    Marketing Director

  • VP, Marketing Operations

    Channel Marketing Manager

    Content Strategist

    Director of Demand Generation

  • VP, Marketing Automation

    SVP, Digital Innovation

    Content Marketing Manager

    VP of Sales

  • VP Corporate Strategy

    Creative Director

    Marketing Manager

With our expanded focus on sales enablement and measurement in 2016, we also expect the event to be a great fit for executives in the following areas:

  • Business Development Director

    Marketing Planning Director

  • Director of Marketing Programs

    VP of Sales Operations

  • Communications Director

    Director of Integrated Campaigns

  • Online Marketing Manager

    Director of Product Marketing

  • “If you want new ideas and strategic learning you can take back to the office and put to work, C2C is the B2B conference to attend.”

    -Ardath Albee, Marketing Interactions

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What To Expect

  • Each session will be fast paced, starting with an outline of what will be covered and ending with bullet point takeaways you should be able to bring back to your team and implement for impact this year.

    The event is a manageable size, so that you should have enough time to take in the sessions you want, meet with most speakers and pick the brains of peers that have developed award winning content programs.

    We take pride in running a first-class event, so expect to be hosted to great food and drink in a comfortable atmosphere that is conducive to learning and being productive.

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  • What is the B2B Content2Conversion Conference?

    The B2B Content2Conversion Conference was founded in 2012 by Demand Gen Report to help B2B marketers access the latest tools and best practices around the exploding areas of content marketing and demand generation.

    The event has become a must-attend for marketing teams looking to improve the results of their inbound and outbound campaigns, and drive better engagement with their existing customers and prospects.

    The event attracted over 400 registrants in 2014 and is expected to grow by more than 70% in 2015. Attendees at the event have ranged from Fortune 100 brands to venture backed startups to agencies working on behalf of multiple B2B clients.