Agenda
NOTE: We will be announcing new speakers and sessions each week. Stay tuned for updates!

  • KEY: DGS_track_dotsDemand Gen Summit (DGS) | CST_track_dotsContent Strategy Track (CST) | Speakers/Panelists

Monday, Feb. 15th

  • 08:30 AM

  • c2cagendarunRoute C2C 5K Fun Run/Walk

    Get your blood pumping and your heart racing while experiencing the beauty of the resort’s 65 acre property at the Route C2C 5K Run / Walk! Join your fellow marketers on Monday, February 15 at 8:30 AM for a run in the sun! Complimentary for all conference attendees. Register and reserve your spot by January 15th to receive a FitBit Flex (Limited to the first 25 B2B Marketer registrants & participants. Sponsors and Employees excluded).


  • 9:00 AM

  • Registration

  • 11:00 AM

  • Workshop A – Applying Signals, Analytics And Intelligence To Buyer Engagement
    Justin Gray, CEO and Founder, LeadMD


    Workshop B – Developing A Strategic Approach For Account-Based Marketing
    Carol Krol, Demand Gen Report
    Amit Varshneya, VP-Head Of ABM Strategy, Madison Logic


    Workshop C – Building A Sustainable, Buyer-Focused Content Strategy
    Dana Harder, Content4Demand
    Matthew McKenzie, Content4Demand


    Workshop D From Contact To Close: Integrating Digital, Nurture and the Human Touch
    Ray Kemper, CMO, Televerde
    Michelle Cirocco, VP-client success, Televerde
    Mark Evertz, Director of Demand Gen & Content Services, Televerde


    Workshop E Preparing For Predictive Analytics
    Cari Baldwin, Founding Partner, BlueBird Strategies;
    Amanda Kahlow, CEO, 6sense


  • 02:30 PM

  • Pre-Show Case Studies (Running Concurrently)
    2:30 – 3:10 PM

    • How MongoDB Accelerates Growth In Today’s Digital Age
      Paul Albright, CEO & Co-Founder, Captora
      Meagen Eisenberg, CMO, MongoDB
    • How Booker Decreased CPL By 71% With A Better Content Experience
      Hana Abaza, Director of Marketing, Uberflip
      Jim D’Arcangelo, SVP of Marketing, Booker Software
    • How Brainshark Leveraged ZoomInfo To Execute Targeted Campaigns & Generate Higher Quality, Sales-ready Leads
      Scott Littrell, Sales Director, ZoomInfo
      Katelyn Sarkissian, Database Marketing Manager, Brainshark

    – 10-minute session change-out –

    3:20 – 4:00 PM

    • Account-Based Marketing Personalization Boosts Sales Opportunities By 156%
      John Dering, Director of Marketing, Demandbase
      Sander Arts, VP, Corporate Marketing, Atmel
    • Turn Up the Heat: How TechnologyAdvice Uses Marketing Automation to Engage Its Leads
      Linda West, Director of Digital Marketing at Act-On Software
      Jordan Schneider, Director of Marketing, TechnologyAdvice
    • Bacon-Flavored Video: How to Turn Video Content into Irresistible Demand Tools
      Tyler Lessard, CMO, Vidyard
      Michael Ballard, Sr. Manager, Digital and Commercial Marketing, Lenovo North America
    • PayScale Scales Its Sales Force With Sales Enablement
      Sam Treperinas, Enterprise Sales Enablement Expert, HighSpot
      Ken Roden, Product Marketing & Sales Enablement Strategist at PayScale

    – 10-minute session change-out –

    4:10 – 4:50 PM

    • Using Personalized Native Ads To Fuel A Multi-Touch Lead Generation Program
      Hana Abaza, VP Marketing, Uberflip
      Boaz Grinvald, CEO, BrightInfo
    • LeadMD Doubles Qualified Leads And Opportunities With Predictive Marketing
      Jim Walker, VP of Marketing, EverString
      Justin Gray, CEO & Chief Marketing Evangelist, LeadMD
    • Bingeing for B2B Marketers! How to Increase Engagement by 300% With “In-The-Now” Content Marketing
      John Dering, Director, Marketing Programs, Demandbase
      Elle Woulfe, VP of Marketing, LookBookHQ
    • Engaging Your Audience At Every Stage of The Customer’s Journey
      Matt Childs, Director of Customer Marketing, Brightcove

  • 06:00 PM

  • c2cagendaorecOpening Night Reception

    LOCATION: Copper Canyon


  • 07:50 PM

  • c2cagendafworksRoute C2C Fireworks Show

    Enjoy a firework show towards the end of the Route C2C Opening Night Reception.

    LOCATION: Copper Canyon

Tuesday, Feb. 16th

  • 07:30 AM

  • Networking Breakfast & Registration/Tune-Ups

  • 08:30 AM

  • Opening Remarks
    Andrew Gaffney, Publisher & Editorial Director, Demand Gen Report

  • 08:45 AM

  • Opening Keynote: The New Rules And Realities Of Sales And Marketing
    David Meerman Scott, Author of “The New Rules And Realities Of Sales And Marketing”


  • 09:30 AM

  • DGS_track_dots Demand Gen Summit (DGS) Keynote: Impact Over Activity: Why Experimentation is the New Imperative for Scientific Marketers
    Brad Gillespie, Vice President of Marketing, SiriusDecisions
    Carrie Rediker, Research Director, Demand Creation Strategies, SiriusDecisions


    CST_track_dots Content Strategy Track (CST) Keynote: Messaging That Matters: The Art of Shifting to Audience-Based Marketing
    Rachel Young, Research Director, SiriusDecisions


  • 10:00 AM

  • Solution Zone/Peer Networking Break/Tune-Ups

  • 10:30 AM

  • DGS_track_dots Demand Gen Strategy Session: New Approaches To Lead Nurturing
    Justin Gray, CEO and Founder, LeadMD

    Panelists:
    Christine Elliott, Content Strategy & Operations Leader, Crowe Horwath
    Michael Ballard, Senior Manager of Digital Marketing, Lenovo


    CST_track_dots CST Strategy: The Art And Science Of Newsjacking With Real-Time Content
    David Meerman Scott, Author of “The New Rules And Realities Of Sales And Marketing”


  • 11:10 AM

  • DGS_track_dots DGS Strategy: Transforming Demand Generation To Drive Revenue
    Carlos Hidalgo, Chief Executive Officer, Annuitas


    CST_track_dots CST Strategy: Developing An Engagement Laboratory
     Dan Glicksman, Manager Lead / Demand Generation, Cox Media


    Behind The Scenes (Reserved for B2B Marketers)
    BTS # 1:  How to Build an Integrated, Multi-Touch Demand Gen Campaign With Interactive Content
    Vanessa Porter, Director of Marketing, SnapApp
    BTS #2: How Intent Data Can Drive Demand Generation
    Ana Villegas, Marketing Director at Dell
    Tom Koletas, Senior VP, Madison Logic


  • 11:50 AM

  • Killer Content Award Winner #1: Dell
    “No Sleep Till Brooklyn:” Maximize The Power Of Always-On Marketing
    Paul Jackson, Global Marketing Consultant, Dell


  • 12:25 PM

  • Birds Of A Feather/Topic Table Lunch Groups & Networking

  • 01:45 PM

  • Afternoon Keynote: Balancing Brand Equity With Marketing Innovation
    Jeremy Skule, Chief Marketing Officer, NASDAQ

  • 02:40 PM

  • DGS_track_dots DGS Show & Tell: Herding Cats & Corralling Chickens: A CMOs Guide To Virtual Collaboration
    Cheryl Hanley, Sr. Director of Demand Gen, PGi


    CST_track_dots CST Show & Tell: Great Content Isn’t Enough. It’s About The Content Experience.
    Hana Abaza, VP, Marketing, Uberflip


  • 02:55 PM

  • DGS_track_dots DGS Show & Tell: Creating Tactical, Buyer-focused Content to Drive Results
    Caitlin Ridge, Director of Communications, Lattice Engines


    CST_track_dots CST Show & Tell: 4 Best Practices for Segmentation and Targeting: How To Create Stronger Marketing Campaigns With Better Data
    Sean Crowley, Director of Product and Customer Marketing, D&B NetProspex


  • 03:20 PM

  • DGS_track_dots DGS Strategy Session: Data-Driven Marketing: Transform B2B Data For A 360-Degree Customer View
    Theresa Kushner, Vice President, Enterprise Information Management, VMWare


    CST_track_dots CST Strategy Session: Feeding The Content Beast: Real-World Ideas For Turning Product-Centric Assets Into Funnel-Filling Content
    David Bruno, Marketing Director, Aptos


    Behind The Scenes (Reserved for B2B Marketers)
    BTS #3:
    How Vidyard Uses Video to Crush our Pipeline Goals and Build Customer Relationships
    Tyler Lessard, CMO at Vidyard
    BTS # 4: 
    How To Beat Your Revenue (Pipeline) Growth Goals & Improve Customer Acquisition Cost
    Paul Albright, CEO, Captora


  • 03:50 PM

  • Solution Zone / Peer Networking Break

  • 04:20 PM

  • DGS_track_dots DGS Strategy Session: 7 Steps To Measure The Impact Of Your Content Campaigns
    Jeff Reekers, Director of Demand Generation, Handshake


    CST_track_dots CST Strategy Session: Advocacy: Your New Source Of Impactful And Authentic Content
    Laura Ramos, Vice President, Principal Analyst, Forrester Research


    Behind The Scenes (Reserved for B2B Marketers)
    BTS #5: How You Can Generate More Leads with a Data-Driven Content Marketing Strategy
    Randy Bernard, Senior Director of Sales, Curata
    BTS # 6:  Accommodating & Identifying Your Fastest Moving Buyers with Always-On Nurturing
    Elle Woulfe, LookBook HQ


  • 05:00 PM

  • Killer Content Award Winner #2: American Express
    How to Get More Mileage Out of Your Data: Use Branded Research to Engage Buyers
    Pablo T. Rivero, Director, Engagement and Awareness Strategy, Global Corporate Payments, American Express Corp.

  • 05:30 PM

  • Panel – C-Suite Perspectives on Growth & Demand Generation
    Andrew Gaffney, Publisher and Editorial Director, Demand Gen Report

    Panelists:
    Bob Brennan, CEO, Veracode
    Kyle Lacy, Head Of Marketing Strategy, OpenView Venture Partners


  • 06:00 PM

  • c2cagendadrecDrinks Reception

    LOCATION: Content Solution Zone (Expo Hall)

Wednesday, Feb. 17th

  • 07:00 AM

  • c2cagendayoga#C2C16 YOGA

    Come get your OM on with us for Yoga on Wednesday, February 17 from 7 – 8 AM. Well & Being fitness level experts will guide you through every breathe and all experience levels are welcome. Space is extremely limited for this complimentary class so book your spot today!


  • 07:30 AM

  • Networking Breakfast/Tune-Ups

  • 08:30 AM

  • Opening Remarks
    Andrew Gaffney, Publisher& Editorial Director, Demand Gen Report


  • 08:40 AM

  • Morning Keynote: Stop Lighting Buyers’ Hair On Fire: Insights Must Do More than Excite – They Must Incite Someone to do Something Different
    Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions


  • 09:35 AM

  • DGS_track_dots Demand Gen Summit (DGS): Sales Enablement: Driving The Critical Last Mile Of Engagement
    Matt Heinz, President, Heinz Marketing

    Panelists:
    Ken Roden, Product Marketing & Sales Enablement Strategist, PayScale
    Stephanie Lee, Manager, Customer Marketing, Zendesk


    CST_track_dots Content Strategy Track (CST): Right Message, Right Buyer – at the Right Time
    Heidi Bullock, VP of Demand Generation, Marketo


  • 10:15 AM

  • Killer Content Award Winner #3: Blackbaud
    We Put The Customer In Control Of The Content (And Nobody Got Hurt!)
    Amy Bills, Director of Customer Marketing, Blackbaud, Inc.
    Emily Popson, Sr. Manager, Demand Generation, Blackbaud, Inc.


  • 10:45 AM

  • Solutions Zone/Networking Break/Tune-Ups

  • 11:30 AM

  • DGS_track_dots DGS Strategy Session: Killer Content In The Trenches: How To Implement Scalable, Repeatable Demand Generation Programs And Processes
    Jeff Soriano, Senior Director of Demand Generation, Offerpop


    CST_track_dots CST Strategy Session: PR & SEO: The Ultimate Content Marketing Power Couple
    Lauren McNiff, Sr. Marketing Programs Manager, Strategic Accounts, Glassdoor


    Behind The Scenes #7: How to Jumpstart Your Content Marketing Program in 90 Days
    Dayna Rothman, Director of Content and Inbound, EverString

  • 12:10 PM

  • DGS_track_dots DGS Strategy Session: Fireside Chat with Sander Arts of Atmel: The Journey to Account-Based Marketing for B2B Marketers
    Chris Golec, CEO of Demandbase

    Panelist:
    Sander Arts, VP, Corporate Marketing, Atmel
    Jen Gray, Director of Marketing, Extole


    CST_track_dots CST Strategy Session: Taking A Smart Approach To Content-Driven Demand Gen
    Jim D’Arcangelo, Vice President – Marketing, Booker Software


  • 12:50 PM

  • Birds Of A Feather/Topic Table Lunch Groups & Networking

    Killer Content Awards Lunch (Limited Seating)

  • 02:00 PM

  • DGS_track_dots DGS Strategy Session: Planning Content Campaigns From Concept To Click
    Paul Burgess, Director, Online Marketing, Time Warner Cable Business Class
    Heather Berggren, Global Demand Generation Manager, Enterprise Solutions Group, Dell


    CST_track_dots CST Strategy Session: Content Marketing At Scale Across The Enterprise: A Roadmap
    Ardath Albee, CEO, Marketing Interactions, Inc.
    Kirsten Jepson, Senior Director, Market Strategy, Sykes Enterprises


  • 02:40 PM

  • DGS_track_dots DGS Panel: Building A Content Machine To Support Demand Gen
    Stacy Gardner, Director, Marketing Programs, Bottomline Technologies
    Julie Brewer, VP, Demand Generation, Bottomline Technologies


    CST_track_dots CST Strategy: SEO for Content Marketers
    Lee Odden, CEO, TopRank Online Marketing


  • 03:10 PM

  • Solutions Zone / Networking Break

  • 03:40 PM

  • DGS_track_dots DGS Inside Track Session: Predictive Intelligence: From Rollout To Revenue
    Sean Beierly, Associate Data Scientist/Marketing Manager, Cisco Systems 


    CST_track_dots CST Strategy Session: Rethinking Marketing: New Roles, Responsibilities and Reports
    Christine Nurnberger, CMO, Bottomline Technologies


  • 04:20 PM

  • Closing Panel Session: CXO Perspectives On Content & Demand Gen
    Andrew Gaffney, Publisher and Editorial Director, Demand Gen Report

    Panelist:
    Liz Miller, CMO Council
    Dan MacDonald, CMO, MX


  • 04:50 PM

  • Wrap-Up: 10 Tactics To Take Back To Your Team
    Andrew Gaffney, Publisher & Editorial Director, Demand Gen Report

* Just The Fun Stuff *

  • Monday
    08:30 AM

  • c2cagendarunRoute C2C Fun Run/Walk

    Get your blood pumping and your heart racing while experiencing the beauty of the resort’s 65 acre property at the Route C2C 5K Run / Walk! Join your fellow marketers on Monday, February 15 at 8:30 AM for a run in the sun! Complimentary for all conference attendees. Register and reserve your spot by January 15th to receive a FitBit Flex (Limited to the first 25 B2B Marketer registrants & participants. Sponsors and Employees excluded).


  • Monday
    06:00 PM

  • c2cagendaorecOpening Night Reception

    WHAT TO EXPECT:

    • Food
    • Music
    • Games
    • Cocktails & Refreshments
    • More TBA soon!

    LOCATION: Copper Canyon


  • Monday
    07:50 PM

  • c2cagendafworksRoute C2C Fireworks Show

    Enjoy a firework show towards the end of the Route C2C Opening Night Reception.

    LOCATION: Copper Canyon


  • Tuesday
    06:00 PM

  • c2cagendadrecDrinks Reception

    WHAT TO EXPECT:

    • Food
    • Cocktails & Refreshments
    • More TBA soon!

    LOCATION: Content Solution Zone (Expo Hall)


  • Wednesday
    07:00 AM

  • c2cagendayoga#C2C16 YOGA

    Come get your OM on with us for Yoga on Wednesday, February 17 from 7 – 8 AM. Well & Being fitness level experts will guide you through every breathe and all experience levels are welcome. Space is extremely limited for this complimentary class so book your spot today!